What could this title possibly mean? Bananas and eBay sounds just silly.

But what if I said:

Imagine eating a yellow banana

What did you just do? I’ll bet for a split second you visualized in your head, holding a peeled banana and taking a bite. Right? Sure - You had almost no choice. Your mind took those simple words and ran with them. It was out of control for a second or two. You couldn’t prevent it.

Now, if you like bananas, this was probably an enjoyable thought. You may have actually had a banana earlier today and you quickly remembered what you were doing when you ate your last banana. Now, if you dislike bananas it was probably not an enjoyable experience and you would rather forget all about it.

So what does this banana memory and eBay auctions have to do with each other? Well this example show how the power of suggestion and how certain words, phrases, and pictures can influence a person’s thinking. You can take advantage of this in your auction listings.

With some minor changes to your listings you can create an auction that uses hypnotic elements to capture attention, promote trust, and evoke action, which I have named a Hypnotic Auction.

A hypnotic auction utilizes various hypnotic elements to actually control the bidder. They don’t even realize it is happening. It has probably even happened to you. Once you learn the techniques you will be able to recognize hypnotic auctions and create you own.

A hypnotic auction can be composed of hypnotic writing, hypnotic pictures, hypnotic stories, and hypnotic publicity.

The “inventor” of hypnotic writing, Dr. Joe Vitale, defines hypnotic writing as “anything you do which makes your readers react because of mental images you plant in their minds” or “is intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service.”

So by choosing the words you use in your auctions, listings can greatly influence what a potential bidder will think and do. Just like forcing you to thing of eating bananas in this article. You can discover more hypnotic elements to use in your eBay listings at: http://www.hypnoticauctions.com

Discover how you can create auctions that receive more bids and higher final prices than your competiton with the free Hypnotic Auctions Newsletter available at http://www.hypnoticauctions.com
Gary R. Ferguson is an author, publisher, and on-line marketer and can be reached at me@garyrferguson.com

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There is a very simple formula you can keep in mind that will help you have successful auctions. Hypnotic elements can be used to enhance each part of the formula.

The formula is:

Eyeballs + Interest + Trust + Action = Success

While this formula is very simple, it does take a little explanation.

Eyeballs refer to the traffic that is received on the auction site. These eyeballs come from browsers, searchers, or external links. Your goal is to increase the number of eyeballs that find and visit your listing.

By adding hypnotic elements to your auctions listing you can increase the number of “eyeballs” (which may become bidders) that see your listing or read your item descriptions. These hypnotic elements include: Hypnotic Titles, Gallery Pictures, and Hypnotic Publicity.

Interest refers to one of the “eyeballs” finding something that compels them to look at the listing in more detail. Here the hypnotic description, hypnotic pictures, and hypnotic commands can increase interest.

Trust is very difficult to develop in the impersonal world of the Internet. People buy from people they like. If you like someone you generally trust them. So the bottom line is if the “eyeballs” do not trust you or your auction they will not convert to being a bidder. Hypnotic elements that can increase the level of bidder trust include: Hypnotic Pictures, Conversational Text, Hypnotic Stories, and Hypnotic follow-up.

Action refers to what you want the eyeballs to eventually do, either bid on your item, check out your other items, visit your “About Me” page, etc. A correctly constructed hypnotic auction can “command” the eyeballs by using: Hypnotic Questions and Hypnotic commands. Action can also refer to an “eyeball” forwarding the listing to someone else, (a new Eyeball) they think might be interested in the item, and they could take action.

Each of these elements needs to be addressed in order. You can’t build trust if someone cannot find your listing. Each builds on the prior. So by using the Hypnotic elements you will be able to obtain auction success!

Discover how you can create auctions that receive more bids and higher final prices than your competiton with the free Hypnotic Auctions Newsletter available at http://www.hypnoticauctions.com
Gary R. Ferguson is an author, publisher, and on-line marketer and can be reached at me@garyrferguson.com

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So you’re attempting to write your Hypnotic Auction listing and you don’t know where to start. It is really not that difficult. In fact you do it probably every day.

You do know how to talk, right? I mean if you had a pencil in your hand, I’m sure you could describe it to someone. Well for the most part that what you want to do with an auction listing as well.

If you can talk, you can write. So just write like you talk. I’m sure this is completely contrary to everything you learned in any English class you ever attended, but you are not trying to re-create Shakespeare with your auction listing. You are just trying to tell a bidder about your item and hopefully compel them to place a bid.

People for the most part will read and understand something that is written in a format similar to how someone talks. It actually seems very personal and friendly. This style of writing also has the additional hint of familiarity, which will lead to greater trust and is extremely important when selling via auctions.

Now you do not want to use a bunch of jargon, buzz words, or slang terms but you do want to basically write like you talk. If you find it difficult to talk and type at the same time then just grab a tape recorder (or MP3 recorder these days) and record what you want to say. Then play it back and type what you hear. This is a little more work, but it will definitely cause you to write exactly like you talk.

Another thing to keep in mind is your sentence structure. Generally smaller words are better. Shorter sentences are clearer. Smaller and shorter are easier to read and follow. “Short and sweet” is not just a saying; it is how you should choose your words and sentences.

So let the words just flow out of your mouth onto the screen.

Discover how you can create auctions that receive more bids and higher final prices than your competiton with the free Hypnotic Auctions Newsletter available at http://www.hypnoticauctions.com
Gary R. Ferguson is an author, publisher, and on-line marketer and can be reached at me@garyrferguson.com

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