So you’re attempting to write your Hypnotic Auction listing and you don’t know where to start. It is really not that difficult. In fact you do it probably every day.
You do know how to talk, right? I mean if you had a pencil in your hand, I’m sure you could describe it to someone. Well for the most part that what you want to do with an auction listing as well.
If you can talk, you can write. So just write like you talk. I’m sure this is completely contrary to everything you learned in any English class you ever attended, but you are not trying to re-create Shakespeare with your auction listing. You are just trying to tell a bidder about your item and hopefully compel them to place a bid.
People for the most part will read and understand something that is written in a format similar to how someone talks. It actually seems very personal and friendly. This style of writing also has the additional hint of familiarity, which will lead to greater trust and is extremely important when selling via auctions.
Now you do not want to use a bunch of jargon, buzz words, or slang terms but you do want to basically write like you talk. If you find it difficult to talk and type at the same time then just grab a tape recorder (or MP3 recorder these days) and record what you want to say. Then play it back and type what you hear. This is a little more work, but it will definitely cause you to write exactly like you talk.
Another thing to keep in mind is your sentence structure. Generally smaller words are better. Shorter sentences are clearer. Smaller and shorter are easier to read and follow. “Short and sweet” is not just a saying; it is how you should choose your words and sentences.
So let the words just flow out of your mouth onto the screen.
Discover how you can create auctions that receive more bids and higher final prices than your competiton with the free Hypnotic Auctions Newsletter available at http://www.hypnoticauctions.com
Gary R. Ferguson is an author, publisher, and on-line marketer and can be reached at me@garyrferguson.com